27 Feb 2015

How The Cloud Can Add Value To Your Firm’s Business

Wams, Inc.Articles  

Imagine an IT service that could revolutionize your law firm. The moment you sign up, your company will instantly be overwhelmed with oodles of dollars, raining down from heaven, via the magic of (drumroll please)…the Cloud. Have you heard this before? Okay, maybe this is a bit exaggerated, but we’re sure you’ve heard of the Cloud and the supposed revolutionary transformation it can have on your firm. The real question is, what is its true impact? We’ll take a closer look in this article.

You might say that many firms sign up for the Cloud because it is touted as a revolutionary technology. And if you’re one of those that has already hopped on the bandwagon, you may actually be among the soon-to-be disappointed.

The reasoning behind this is simple. Firms who get the most out of the Cloud know which specific problems it will solve for their organization before they even sign up. They know which workflows and tasks can benefit from, and have their efficiency boosted by, Cloud technologies. And they’ve identified how the Cloud can rewire their work processes.

The true purpose of the Cloud

Did you catch the word “efficiency” in the block of text above? If you did, then you’ve identified the true value the Cloud brings to a firm. Don’t believe the hype that the Cloud will somehow magically boost your bottom line. Although it has that potential, the Cloud is all about efficiency. It can save you time searching for important documents, updating software, and replacing documents stored on a lost laptop. And it enhances efficiency and collaboration among your staff. What’s more, when your business is in the Cloud, your business is everywhere. And that means increased efficiency.

Where businesses go wrong with the Cloud

Besides jumping on the Cloud bandwagon without considering where it can benefit your firm, a major reason the Cloud fails for SMBs is because they’ve chosen the wrong vendor. The truth is, some vendors are going to try and sell you on a cheap platform that (supposedly) will provide everything you need. But in actuality, law firms are unique in that they require many different applications/software (think time and billing, case management, document management, custom macro packages…), and you need to have a customizable platform that enables your firm to be productive.

Secondly, if you’re a small business, make sure the IT provider you’re talking to caters to small businesses. If their target customers are large enterprises, you’re likely going to be overpaying for a service that doesn’t align with your business model.

Does the Cloud really add value to my firm?

Have no doubt that the Cloud can improve efficiency if you know where to implement it. A study of 757 SMBs by Exact and the Centre for Enterprise and Economic Development Research found that one in five SMBs surveyed had implemented Cloud technologies, and 78% of those were operating at levels above industry standards.

In conclusion, is adapting the Cloud going to instantly start making you money? Likely not. But it will impact your firm in other valuable ways for the long run. You’ll have increased flexibility, scalability, improved processes and streamlined workflow. Is all this good for business? Well, what do you think?

To figure out how the Cloud can effectively fit into your business model, contact us today or learn more about our Cloud solution here.