Apple Unveils The New MacBook

Apr 8, 2015|WAMS, Inc.|

Earlier in March, Apple unveiled its brand-new notebook to be added to the MacBook product line. This notebook was initially known as the Retina MacBook Air, but Apple has now decided to name it the New MacBook, in the hope of expanding its line of products. The New MacBook offers a range of features with increased performance and usability compared to its predecessors. Here’s an overview of what to expect from the New MacBook.

Design

You’ll be amazed how compact the New MacBook is. It is currently the thinnest notebook Apple has to offer, measuring only 13.1 millimeters in thickness. It is also very light, weighing only two pounds, or less than a kilogram. MacBook series usually come in silver, but the New MacBook is available in Space Gray and Gold hues, similar to the iPhone and iPad.

Display

The New MacBook sports a high-definition Retina display, with a resolution of 2304×1440 pixels. The 12-inch display screen is wide and roomy enough to engage with web browsing, applications and programs efficiently.

Keyboard and Trackpad

Apple has always incorporated some of the best keyboard and trackpad technologies in its MacBook machines. A big keyboard change sees the traditional scissor mechanism replaced with a butterfly mechanism, offering users a better typing experience. The butterfly mechanism is wider and is made from a stiffer material, meaning that it’s more stable, responsive, and takes up less vertical space.

In addition to keyboard improvements, Apple has also made changes to its trackpad. The new Force Touch Trackpad is pressure sensitive, and can tell the difference between a tap and a click. You can take advantage of the Force Touch and find new ways to interact with the MacBook, such as activating certain applications by putting more pressure on the trackpad.

Silent operation

The New MacBook doesn’t need a built-in fan to cool itself down. With the assistance of Intel’s Core M chip, the New MacBook generates less heat, and disperses sidewards the heat that it does create. It will remain cool and virtually silent, even when you open multiple programs.

Battery life

Apple has made major improvements in the New MacBook’s battery capacity, despite its thinner and lighter design. The newly-designed battery extends the New MacBook’s life further, allowing up to nine hours of web browsing, or ten hours of watching videos.

Price and release date

The New MacBook will retail between $1500 and $2000, depending on specifications. Apple will begin selling the New MacBook on April 10 through its online store.

 

To learn more about how your business can benefit from using Mac devices, give us a call today.

Avatar

WAMS, Inc.

The experts at WAMS, Inc. all have a background in the legal industry and understand the software and the demands that come along with it. That’s why all our clients receive a dedicated account manager and engineer with specific planning that works for your business needs. We didn’t break into the tech world to pinch pennies from clients. We go into every partnership to help their business scale gracefully. Your company growth is our company growth, always.